New far-reaching sponsorship agreement for Bury Town

By Ian Townsend

Town announce partnership with Atalian Servest which will provide community and development opportunities- and rename their stadium


Bury Town have announced a far reaching sponsirship agreement with locally based company Atalian Servest, which will see the two organisations work together to support the local community.

In addition to naming rights and advertising at The Atalian Servest - Ram Meadow Stadium, the agreement will see Atalian Servest provide professional skills development for players through its own learning and development division, Opportunity, providing employment and apprenticeships. As the first key milestone, Atalian Servest and BTFC will run a careers day, offering CV advice and mock interviews. This will also provide details on vacancies within the business, both corporate and operational, highlighting those roles that are flexible and/or part-time to suit BTFC training schedules.

Atalian Servest and BTFC will also work together to get involved in social issues, for example collaborating with Kick It Out, English football’s equality and inclusion organisation, to challenge discrimination, encourage inclusive practices and campaign for positive change in football. They will also participate in and contribute to charity and local events such as “United for equality”, by creating a local hub for the community that will provide match-day experiences for locals, investing in the club. The facilities services provider has also committed to a corporate give-back for facility upgrades and maintenance.

Daniel Dickson, CEO UK & Ireland at Atalian Servest, said: “We are thrilled to be partnering with Bury Town Football Club in this way. What we’re doing together is much more than traditional sponsorship, it is a true partnership that creates social value for both parties. This is a great opportunity for our business to do more work in our local community and allows BTFC to provide their players and staff with further career and development opportunities.”

Read more here.

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