Hastings change their badge...

Hastings United have today announced a rebranding which involves the adoption of a new badge. The new design moves away from the former badge, which was based on the town crest and incorporated three lions, to a new, modern image which bears just one lion- but you can almost hear this one roar!

The club explained:

'With Hastings United using the coat of arms the unique identity of the club was always in question in both a commercial and marketing aspect- but most importantly the old design left us vulnerable on copyright issues. This change signals our intent to increase awareness of Hastings United and boost our marketing activity both locally and across the footballing landscape, with the new badge designed to represent the three lions on the coat of arms uniting together as one.'

Read more- including the comments of CEO Billy Wood- here.