Herne Bay last night unveiled their new badge, and you can see it by averting your gaze upwards just a couple of centimetres (that's three quarters of an inch in old money).
The new-look badge still has a heron, a clocktower and a glimpse of the sea, but will undoubtedly be much easier to reproduce on shirts and merchandise given it has only two colours, as well as looking far more modern.
Head here to watch the unveiling.
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